AORA develops nutraceuticals, products of natural origin, intended to improve health and quality of life of humans.
The nutraceutical concept is a combination of the words “nutrition” and “pharmaceutical” and describes a class of food supplement, which, in a credible and documented clinical study, proves to have a benefit on the prevention or treatment of a disease
They are products from a natural origin, with biologically- active properties and with a defined preventive or treating capacity.
These are products to complement a person’s diet, like vitamins, minerals, amino acids, fatty acids and other essential substances and nutrients.
Who needs food supplements? Supplements are not a substitute for a balanced healthy diet. A diet that includes plenty of fruits, vegetables, whole grains, adequate protein, and healthy fats should normally provide all the nutrients needed for good health.
Partly due to our modern lifestyle, not everyone manages to eat a healthy diet. In Europe, dietary surveys have suggested that there are suboptimal intakes for several micronutrients. (source: EUropean Food Information Council).
And for this reason, in AORA we work with an ongoing commitment to improve our quality of life.
In AORA we strongly believe that by preserving nature we will get a more sustainable planet, allowing for healthier and happier persons. We adopt sustainability strategies, reducing our environmental impact.